Volume 1

This volume captures and reflects the essence of the work carried out for my clients as part of the creative direction of social media advertising campaigns. In this advertising context, the expression of brand identity is directly aligned with performance objectives through the development of a structured visual system—tested and easily adaptable to the brand’s visual identity. The use of more or less complex shaders plays a key role in structuring the hierarchy of elements, enabling subtle light manipulation to guide the viewer’s eye and focus.